Gym + Studio Websites

Turn scroll-through traffic into a packed class.

For gyms, CrossFit boxes, yoga studios, and boutique fitness who want their site to close the free trial — no drip, no 'check your email', just booked. $497 flat, 7 days.

Built for studios whose class vibes live everywhere except their site.

New Project

Your site — launched in 7 days, built to convert.

$497 flat• 7-day build• 2 mo SEO included

The honest problem

Most gym sites are leaking money.

Your free-trial flow leaks at step 3

'Try us free' → 'Sign up for trial' → 'Create account' → 'Pick a class' → 'Confirm'. Each step loses 30%. By the end, 8% of visitors book. The site should get them to a confirmed class in 2 taps.

Your class schedule is buried

New visitors want to know if there's a 6pm class tomorrow. They don't want to download the Mindbody app to find out. The schedule should live on the homepage, below the fold, one tap to reserve.

Your 'About' page reads like a brochure

People join gyms for the community and the coach, not the equipment list. Your About page needs the head coach's face, story, and why they opened the gym — not 'Est. 2014 · 8,000 sq ft · state-of-the-art.'

How we fix it

A gym site built for the first visit, not the 50th.

Hero with a live "free trial" CTA and the tonight/tomorrow class pill
Class schedule embedded on homepage (Mindbody/Glofox/Zen Planner)
Head-coach story above the member-count stat
2-tap trial booking — pick a class, confirm, done
Instagram reel strip for the vibe the site itself can't carry

Step 1 of 3 — See the work

See the gym site we'd build for you.

Below is the gym template — your coaches, your classes, your community vibe, your booking system. Shipped in 7 days.

gyms-demo.positivitytools.com

Live demo · fully interactive

Here's what your gym site will look like.

Open the live gym demo

Next · Step 2 of 3

See the articles that will rank your site

Why we win

$497 lands between two bad options.

Most gym shops compare agencies to DIY builders and pick whichever stings less. We built a third option.

Typical agency

$3,000+

+ $400/mo retainer

Nice design
Takes 6–12 weeks
Agency owns hosting
Pay forever to keep it live
Locked into their stack

PositivityTools

One flat build

$497

$1,500

One time. No retainer. Ever.

Premium design
7-day delivery
You own everything
Free 2 months of SEO content
No lock-in, no monthly fees

DIY builder

$29/mo

+ $300/yr if you upgrade

Cheap
Takes you 40+ hours
Template — looks template-y
No SEO out of the box
Paying every month forever

Step 2 of 3 — The growth engine

Your reels get them interested. Your site has to close.

Gym-goers research class types, coaches, and pricing before signing up. We publish 8 gym-focused articles over 2 months — class breakdowns, coaching ROI, membership math — each targeting real pre-trial research.

New bookings / month · gym

128 / mo+310%

Month 1Month 3Month 6Month 9Month 12

Top 10 kw

47+42

Avg. position

#4.2▲ 14

Conv. rate

4.1%+2.3%

Avg. client results · first 12 monthsAd spend saved: $1,600/mo

*Illustrative averages across past clients. Results vary by market, competition, and offer. PositivityTools does not guarantee specific rankings, traffic, or revenue.

The articles below are how this line goes up — real searches your customers are typing, answered on your site, with your booking CTAs embedded inside.

Example articles on your site

Each article is a trap-door to a booking.

Your visitor came for the answer. We give it to them — and at the moment they're most convinced, the CTA is right there. Not at the footer. Not after three clicks. In the paragraph.

your-site.com/blog/crossfit-vs-traditional-gym-which-fits-your-goal

Ranked #3 on Google

CrossFit vs Traditional Gym: Which Fits Your Goals

By the team·4 min read·Updated Jun 2026

If you've been searching for this question, you're not alone — it's one of the most common things our gym customers ask before they book.

The short answer: it depends on three things — the size of the job, the materials, and how quickly you need it done...

Want the exact number for your job?

Share a few details — we'll send a free written quote the same day.

Get my free quote

Let's break each of those down, starting with the first factor most people overlook...

1,500+ words · human-written

Read full article

your-site.com/blog/personal-training-what-it-really-costs

Ranked #5 on Google

Personal Training: What It Really Costs

By the team·4 min read·Updated Jun 2026

If you've been searching for this question, you're not alone — it's one of the most common things our gym customers ask before they book.

The short answer: it depends on three things — the size of the job, the materials, and how quickly you need it done...

Need it handled today?

We answer live, 7 days a week. No press-1-for-menu chains.

Call now · 555-000-0000

Let's break each of those down, starting with the first factor most people overlook...

1,500+ words · human-written

Read full article

your-site.com/blog/yoga-style-guide-vinyasa-hatha-hot-power

Ranked #2 on Google

Yoga Style Guide: Vinyasa, Hatha, Hot, Power

By the team·4 min read·Updated Jun 2026

If you've been searching for this question, you're not alone — it's one of the most common things our gym customers ask before they book.

The short answer: it depends on three things — the size of the job, the materials, and how quickly you need it done...

Ready to lock in a time?

Pick a slot that works — we'll confirm within the hour.

Book my appointment

Let's break each of those down, starting with the first factor most people overlook...

1,500+ words · human-written

Read full article

How it unfolds

From launch day to compound growth.

01Day 1–7

Your site ships with the SEO foundation

Schema markup, clean URL structure, meta tags written for your target searches, Google Business Profile wired in, service-area pages indexed.

The growth engine

02Weeks 2–8

8 niche-specific gym articles published

We publish weekly — real answers to real searches your customers run. Each article targets a keyword your market actually types into Google, not AI filler.

03Month 3+

Traffic compounds — you're the authority

Your ranking keeps climbing after our 2 months wrap. You decide: continue on the $97/mo Growth Membership, write them yourself, or stop. Your site, your call.

All 8 articles, publishing, keyword research, editorial review — included in the $497. No monthly fees for the first 2 months. No upsell.

Last step · Step 3 of 3

See pricing and claim your build

Step 3 of 3 — Claim your build

Your gym site. $497. One time.

$1,500$497

Typical fitness-industry agency quote: $2,800 + $300/mo retainer.

Custom gym site (up to 6 pages)
Mobile-first with live class schedule
Free-trial signup in 2 taps
Booking integration (Mindbody/Glofox/Zen Planner/Wodify)
Coach bios + class philosophy pages
2 months of SEO articles included
1 round of revisions
You own the site, the domain, everything

Skip the chat — secure checkout →

Not a fit after we chat? No charge. You only pay when Dave confirms and sends checkout.

Integrations included

We plug into the tools you already use.

No custom engine. No vendor lock-in. Your site talks to the industry-standard platform for your gym business — set up and wired in before it ships.

Mindbody

Industry-standard booking

Glofox

Modern class management

Zen Planner

Gym-focused ops

Wodify

CrossFit-specific

Google Calendar

Coach sync

Stripe

Membership billing

Instagram

WOD + reel content

Mailchimp

Member retention

Don't see yours? We wire in whatever you already use — just tell us on the kick-off brief and we connect it before launch.

The 7-day guarantee

Live in 7 days or your money back. Full refund. No arguing.

From payment to preview link in 7 calendar days. If we miss it — for any reason — we refund every dollar. No 'we were close,' no 'we had to wait on content.' Seven days.

Included — no upsell

$497 covers everything below.

2 months of SEO content

$388 value

Workout guides, nutrition basics, "is CrossFit for me" content, class-specific deep dives. Keeps rankings climbing after handoff.

Premium theme pack

$150 value

Full PositivityTools theme library. Useful if you add merch, nutrition programs, or corporate wellness later.

AI automation playbook

$97 value

Missed-class reminders, trial-to-member drip, review auto-asks after 10 classes. Copy-paste automations.

How we work

How we build for gyms.

7-day delivery.

Payment to preview link in 7 calendar days. Miss it, we refund.

You own everything.

Domain, code, copy, reel licensing. No retainer, no hostage.

One revision round.

After draft one you get one round to tweak tone, class order, coach bios.

Human-reviewed copy.

Dave or Mark reviews every page. No generic 'community, results, lifestyle' filler.

Every question we get

What gym owners ask before they buy.

You get one round of revisions to change anything — layout, copy, colours, photos, service pages, all of it. Most clients use the revision for 2-3 lines of copy. Some ship the first draft as-is.

Only 5 gym builds per week

New-year rush is every January. Ready this one?

Dave replies in 24 hours. Fit confirmed? 7-day build starts same day.